You may have seen lots of them already, but did you realise the new idents for Channel 4 are created by visitors to their website?
Anyone can visit the Twist Our Words site and create their own sentences, submit them and with a bit of luck they’ll be shown on TV. If you’ve ever played with those little word fridge magnets to make rude sentences, you’ll get the idea of how the site works. The videos you make are all saved so you can also share them with friends on Twitter or Facebook etc. or embed them in your site.
I think Channel 4 have attempted (and succeeded) in connecting TV, their website and it’s audience together with something quite clever. With many advertisers committing more budget to online ads, Ch4 encouraging it’s viewers to interact with their site and create their own content can only make them look like a good marketing choice.
This is a brilliant and fun way of engaging viewers on the web and on television, it’s also kind of addictive to see what new and unusual phrases you can string together..
Like this..
